Advance Also Becomes Official Automotive Aftermarket Retail Companion of INDYCAR, IMS
Progress Automobile Areas (NYSE: AAP), a major automotive aftermarket parts provider, currently announced a multiyear settlement to develop into the formal sponsor of INDYCAR’s checkered flag utilised at each NTT INDYCAR Collection race via the 2025 season.
The partnership connects Advance’s distinct emblem, which features the checkered flag icon, with the iconic flag NTT INDYCAR Series drivers aspire to see very first at the stop of each individual race.
By means of the agreement, Advance also results in being the official automotive aftermarket retail husband or wife of INDYCAR and Indianapolis Motor Speedway (IMS). Advance’s marks will be shown on the legendary IMS Scoring Pylon and other digital boards during the “Racing Funds of the World” for its signature functions, together with the Indianapolis 500 introduced by Gainbridge in May well and the Brickyard Weekend tripleheader in August.
“We’re honored to welcome Progress Vehicle Pieces to both the INDYCAR and Indianapolis Motor Speedway families,” explained Mark Miles, president & CEO Penske Enjoyment Corp. “Advance is a environment-course and extremely respected manufacturer, and the perfect spouse emblem to exhibit on the checkered flag welcoming our NTT INDYCAR Sequence drivers to the finish-line at the iconic Garden of Bricks and throughout all of our events.”
Advance’s partnership with INDYCAR will contain a charitable part during the 2023 year. As race-winning drivers strategically use “advance” as a verb in their write-up-race interviews, Progress will present profitable drivers a money prize to be donated to a charity of their selection.
“It’s a privilege to associate the Progress brand name and our checkered flag with those people applied at the Indianapolis 500 and each INDYCAR race,” reported Jason McDonell, Advance’s government vice president of merchandising, marketing and eCommerce. “We know INDYCAR admirers are extremely passionate about the activity, its heritage and long term. Regardless of whether they’re road-tripping to the up coming race or tackling their each day commute, race supporters know we’ll be completely ready with top quality automobile parts and skilled advice to assist them progress to their individual checkered flag.”
Progress and INDYCAR also will staff up on a one of a kind written content collection viewable on the NTT INDYCAR SERIES’ Facebook, Twitter and Instagram. Top into each and every race weekend, INDYCAR will generate a video spotlight reel celebrating the most interesting wins and checkered flag times at that observe, supplying race followers an option to witness some of car racing’s most historic wins while archived footage.
The 2023 NTT INDYCAR Collection year commences with the Firestone Grand Prix of St. Petersburg introduced by RP Funding on Sunday, March 5 (Midday ET on NBC, Peacock, INDYCAR Radio Network).