ORBA names RealTruck VP Lee Riser to board of directors

Government joins Off-Highway Organization Association leadership as only woman member

ANN ARBOR, Mich., March 8, 2023 /PRNewswire/ — RealTruck, Inc., the premier maker and retailer of aftermarket truck sections and accessories, announces the appointment of Lee Riser, vice president of advertising and passionate off-roader, to the Off-Street Small business Association (ORBA) board of directors, exactly where she will serve as the organization’s only woman member. The announcement will come currently from RealTruck in celebration of Intercontinental Women’s Working day.

“I am thrilled to be a part of the ORBA board of directors,” said Riser. “ORBA is at the forefront of policy alter that may well effects our present and future obtain to public lands and our ideal to trip. As an avid off-roader myself doing the job in the industry, it is really really significant to me to advocate for individuals in the off-roading local community.”

ORBA is a trade firm representing the off-road marketplace and neighborhood, championing entry and furnishing qualified trial advocacy for off-highway car or truck (OHV) recreation. ORBA influences policy and implements change through congressional lobbying and the capability to get the job done cohesively by means of partnerships, making use of a collaborative strategy connecting corporations to grassroots corporations.

Riser has vast skills in the off-roading space and lately competed in The Rebelle Rally, a gals-only off-highway navigational levels of competition that handles much more than 1,600 miles of the western desert in the United States. With about 20 yrs of working experience in the automotive sector, Riser gained her MBA and bachelor’s degree in advertising and marketing from the College of Louisiana Monroe. A spouse and mom of two, she’ll be a element of the only female-featured team in the impending year of “Overlanders,” airing on The Outdoor Channel this summer months.

“It is really important at RealTruck to figure out and rejoice the trailblazing women in our business who are main the way for other people,” explained Tony Ambroza, main growth officer at RealTruck. “Lee embodies what it suggests to be a legitimate off-road advocate and fanatic. I know she’ll convey her passion and experience for everyday living off-street to the ORBA board of directors and be a highly effective asset to the business.”

In addition to Riser’s management in ORBA, RealTruck advocates for trail and off-road obtain via the Rugged Ridge Path Access Plan offering grants selected for use toward education and learning, stewardship, litigation, or any other activity advocating the conservation of general public land and accessibility to recreational trails. To day, RealTruck has awarded about $160,000 in grants by way of this initiative.

About RealTruck
RealTruck, Inc. is the leading vertically integrated truck, Jeep® and off-street sections and add-ons enterprise in North The us. Headquartered in Ann Arbor, Mich. with around 5,000 personnel and 35 areas throughout North The usa, the firm is an revolutionary industry primary on-line retailer and manufacturer. Realtruck.com is the ultimate supply and electronic spot for those who really like and dwell a true truck life-style. Fueled by its customer-initial mentality, RealTruck, Inc. continuously models, develops, manufactures, and sells business-defining products and solutions with extra than 570 patents and rising. RealTruck Inc.’s portfolio of 28 powerhouse goods are #1 or #2 (in U.S. industry share) in each individual of its major categories. Its substantial omni-channel method will allow RealTruck, Inc. to serve consumers where ever they are hunting, studying, and shopping for products and solutions on the net at RealTruck.com or on the Truck Hero Pro Channel, which features much more than 12,000 supplier spots and automotive (OEM) partnerships. RealTruck, Inc. is engineered to produce a seamless client journey from strategy to installation. For more data, stop by realtruck.com.

Media Speak to:
Sarah Collins
Tombras
[email protected]
510.541.3774

Supply RealTruck